Skin Formulas was founded by Geraldine Jones, a visionary entrepreneur and highly respected aesthetician with over two decades of industry expertise. Geraldine’s journey began in 2014 with the launch of her own Skincare and Laser Clinic, where she quickly identified a significant gap in the market for salon-quality skincare products designed for effective, personalised at-home use. Driven by her passion for innovation and a deep understanding of skin health, she developed Skin Formulas in 2019: an advanced cosmeceutical range that combines clinical precision with luxurious formulations tailored to meet the unique needs of every skin type.
Skin Formulas offers complete, easy-to-follow morning and evening routines that layer potent active ingredients alongside the holistic benefits of essential oils. This methodical approach is designed to transform skin health while providing a sensorial experience reflective of the salon environment. Geraldine’s pioneering work includes introducing Ireland’s first oat-powdered exfoliator, innovative retinol alternatives, and prebiotic-enriched serums, setting new standards for skincare innovation nationally.
"I absolutely love Skin Formulas. I’ve been using professional brands for 15 years and this is by far my favourite. It suits my skin perfectly. I’m a very annoying combination of sensitive but with breakouts plus looking for anti aging. This product line is perfect."
- Annmarie Murray, Ireland
